PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, email address, and phone number. We refer to this information as “Order Information.”
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you; Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above.
- We also use Google Analytics which is is a web analysis service provided by Google.
- Google automatically collects Cookie and website Usage Data and uses it to track and examine the use of www.popi-compliance.co.za, to prepare reports and share them with other Google services.
- Google does not associate your IP address with the usage information it collects.
- Google may use the data collected to contextualize and personalize the ads of its own advertising network.
- Google is based in the US and uses EU Standard Contractual Clauses to transfer online advertising and measurement personal data out of the European Economic Area, the UK, and Switzerland.
- You may opt out of Google analytics by following these directions
Google Ads Conversion
We use the services of Google Ads to draw attention to our attractive offers with the help of advertising materials (so-called Google Ads) on external websites. We can determine in relation to the data of the advertising campaigns how successful the individual advertising measures are. We are interested in showing you advertisements that are of interest to you, to make our website more interesting for you and to achieve a fair calculation of advertising costs.
The advertising materials are delivered by Google via so-called “Ad Servers”. For this purpose, we use ad server cookies, through which certain parameters for measuring success, such as the insertion of ads or clicks by users, can be measured. If you access our website via a Google ad, Google Ads stores a cookie on your device. These cookies usually expire after 30 days and are not intended to identify you personally. For this cookie, the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (mark that the user no longer wishes to be addressed) are usually stored as analysis values.
These cookies enable Google to recognize your Internet browser. If a user visits certain pages of an Ads customer’s website and the cookie stored on their device has not expired, Google and the customer can recognize that the user has clicked on the ad and has been redirected to this page. Each Ads customer is assigned a different cookie. Cookies cannot therefore be traced via the websites of Ads customers. We do not collect and process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. On the basis of these evaluations we can recognize which of the used advertising measures are particularly effective. We do not receive any further data from the use of advertising material; in particular, we cannot identify users on the basis of this information.
Due to the marketing tools used, your browser automatically starts a direct connection to the Google server. We have no influence on the extent and the further use of the data which are raised by the use of this tool by Google and inform you therefore according to our knowledge: By the integration of Ads conversion Google receives the information that you called the appropriate part of our Internet appearance or clicked an announcement of us. If you are registered with a Google service, Google may associate your visit with your account. Even if you are not registered with Google or have not logged in, it is possible that the providers may obtain and store your IP address.
Google Ads Remarketing
We use the remarketing function within the Google Ads service. The remarketing function allows us to present to users of our website advertisements based on their interests on other websites within the Google advertising network (in Google search or on YouTube, so-called “Google ads” or on other websites). For this purpose, the interaction of users on our website is analyzed, e.g. which offers the user was interested in, in order to be able to display targeted advertising to users even after visiting our website on other pages. To do this, Google stores cookies in the browsers of users who visit certain Google services or websites in the Google Display Network. This cookie is used to record the visits of these users. The number is used to uniquely identify a web browser on a particular device.
You can prevent participation in this tracking process in various ways: a) by setting your browser software accordingly (in particular by suppressing third-party cookies, you will not receive any ads from third-party providers); b) by deactivating cookies for conversion tracking: by setting your browser so that cookies are blocked by the domain www.googleadservices.com, https://www.google.com/settings/ads, this setting being deleted when you delete your cookies; c) by deactivating the interest-based ads of the providers that are part of the “About Ads” self-regulation campaign via the link http://www.aboutads.info/choices.This setting is deleted when you delete your cookies; d) by permanently deactivating Firefox, Internet Explorer or Google Chrome in your browsers under the link http://www.google.com/settings/ads/plugin,.
Cookie lifetime: up to 180 days (this applies only for cookies which have been set by this website).
Facebook Custom Audiences / Conversion (“Facebook Pixel”)
This website uses the so-called “Facebook Pixel” of the social network “Facebook” for the following purposes:
- Facebook (website) Custom Audiences:
We use the Facebook pixel for remarketing purposes to be able to contact you again within 180 days. This allows us to display interest-based advertisements (“Facebook Ads”) to users of the website when they visit the social network “Facebook” or other websites also using this tool. In this way, we pursue the interest in displaying advertisements that are of interest to you in order to make our website or offers more interesting for you.
- Facebook conversion:
We also use the Facebook Pixel to ensure that our Facebook Ads match the potential interest of users and are not annoying. With the help of the Facebook Pixel, we can track the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”).
The processing of this data by Facebook takes place within the framework of Facebook’s data policy. Special information and details about the Facebook pixel and its functionality can also be found in the Facebook help area.
Further information on how Facebook processes personal data, including its legal basis and further information on the rights of data subjects can be found here: https://www.facebook.com/about/privacy.
The “Facebook Custom Audiences” function can be deactivated for logged in users at https://www.facebook.com/settings/?tab=ads#.
Cookie lifetime: up to 180 days after last interaction (this applies only to cookies which have been set by this website)
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
FACEBOOK – https://www.facebook.com/settings/?tab=ads
GOOGLE ADS – https://www.google.com/settings/ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order or enquiry through the Site, we will maintain your Information for our records unless and until you ask us to delete this information.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at firstname.lastname@example.org or by mail using the details provided below:
53 Adriana Crescent, Agnone house, Gateway Park, Centurion, GT, 0047, South Africa